The Problem

PepsiCo has substantially changed the formula of Diet Mountain Dew. No longer the highly drinkable refreshment it was for most of two decades, Diet Mountain Dew is now an overly artificial-tasting, cloyingly sweet abomination. Its "Tuned Up Taste" is, in a word, yucky!

  The Solution

PepsiCo must restore the previous Diet Mountain Dew formula, either under the original label or under a new "Diet Mountain Dew Classic" (or similar) label. Formula and availability must be identical to that of the previous Diet Mountain Dew.

What You Can Do

Call PepsiCo Consumer Relations at 1-800-433-2652 and register your discontent. The Consumer Relations office is open Monday through Friday, from 9 am to 6 pm ET. Click here for tips on how to make your phone call effective.

Sign the Diet Mountain Dew Formula Change Petition at (note that this petition is no longer active).

Complain at the Mountain Dew web site. Click here for tips on how to make your email effective.

Write the PepsiCo Executive Offices at 700 Anderson Hill Road, Purchase, NY 10577. Here are some of the people at that address who would be interested in your feelings on this issue:

Name Title
Donald M. Kendall Co-founder of PepsiCo
Steven S Reinemund Chairman of the board and CEO
Albert P. Carey President, PepsiCo Sales
Dawn Hudson President and CEO, Pepsi-Cola North America
Frank Cooper VP of flavored soft drinks, Pepsi-Cola North America

Write PepsiCo Consumer Relations at 1 Pepsi Way, Somers, NY 10589-2201. Here are some of the people at that address who would be interested in your feelings on this issue:

Name Title
Mary Aquilino Senior Consumer Relations Representative
Artie Dallas Consumer Relations Specialist
Suzanne Gooley Consumer Relations Representative
Ms. Chris Jones Manager, Consumer Relations
Donna Laskowski Consumer Relations Representative
Rebecca L. Smith Manager, Consumer Communication
Stephanie White Consumer Relations Representative

Tell your Diet Mountain Dew-loving friends and acquaintances to do all of this too!


We Have Lost

What you're saying...

Read the March 26 article in The Huntsville Times here (scanned) or at

Read the April 13 column in Valley Planet here (scanned) or at

My Thoughts

Check here often for my ongoing thoughts on Diet Mountain Dew.

How It Probably Happened (3/11)

What Does It Taste Like, Anyway? (3/11)

What They Should Have Done Instead (3/12)

Unintended Consequences, Even if PepsiCo Does the Right Thing (3/20)

When Diet Mountain Dew Sent Me to the Emergency Room (3/21)

Answers (3/23)

19 Years with Diet Mountain Dew (3/25)

On Hoarding (3/29)

The Pace of the Fight (4/1)

Mistresses of the Hiatus (4/9)

New Coke II? No, but... (4/15)

Black Saturday (4/22)

The Beach with an Asterisk (5/6)

The Business Stuff, Again (5/22)

We Have Lost (5/26)

Coda (7/15)


Nostradamus Knew (3/14)

"Big Cola" (4/1)

Open Season (4/22)

Our Mole Scores! (5/18)

The Dew Vinci Code? (5/19)


(email address removed)

Copyright ©2006 Bo Williams. All rights reserved.
Mountain Dew and Diet Mountain Dew are trademarks of PepsiCo, who is not affiliated with this page.