PepsiCo has substantially changed the
formula of Diet Mountain Dew. No longer the highly drinkable refreshment it
was for most of two decades, Diet Mountain Dew is now an overly
artificial-tasting, cloyingly sweet abomination. Its "Tuned Up Taste" is, in a
PepsiCo must restore the previous Diet Mountain Dew formula, either
under the original label or under a new "Diet Mountain Dew Classic" (or
similar) label. Formula and availability must be
identical to that of the previous Diet Mountain Dew.
Call PepsiCo Consumer Relations
at 1-800-433-2652 and register your discontent. The Consumer Relations office
is open Monday through Friday, from 9 am to 6 pm ET.
Click here for tips on how to
make your phone call effective.
Sign the Diet Mountain Dew
Formula Change Petition at FightForFlavor.com (note that
this petition is no longer active).
Complain at the
web site. Click here for tips on how to make your
Write the PepsiCo Executive
Offices at 700 Anderson Hill Road, Purchase, NY 10577. Here are some of the
people at that address who would be interested in your feelings on this
the board and CEO
CEO, Pepsi-Cola North America
||VP of flavored
soft drinks, Pepsi-Cola North America
Write PepsiCo Consumer Relations
at 1 Pepsi Way, Somers, NY 10589-2201. Here are some of the people at that
address who would be interested in your feelings on this
Consumer Relations Representative
Tell your Diet Mountain Dew-loving friends and
acquaintances to do all of this too!
Read the March 26 article in The Huntsville Times
here (scanned) or
Read the April 13 column in Valley Planet here (scanned) or
Check here often for my ongoing thoughts on Diet Mountain
How It Probably Happened
What Does It Taste Like, Anyway?
What They Should Have Done Instead
Unintended Consequences, Even if PepsiCo Does the
Right Thing (3/20)
When Diet Mountain Dew Sent Me to the Emergency
19 Years with Diet Mountain Dew
On Hoarding (3/29)
The Pace of the Fight
Mistresses of the Hiatus
New Coke II? No, but...
Black Saturday (4/22)
The Beach with an Asterisk
The Business Stuff, Again
We Have Lost (5/26)
"Big Cola" (4/1)
Open Season (4/22)
Our Mole Scores! (5/18)
The Dew Vinci Code?